Cardlytics

Cardlytics can help your credit union generate customer loyalty, increase revenue, and build stronger business relationships. Credit unions using Corillian online banking can now offer Cardlytics to their members.

With Cardlytics, your members can earn rewards when they use your credit union’s credit or debit cards. Using data from past purchases, Cardlytics provides relevant and timely offers that members can redeem at familiar stores and restaurants. No codes or coupons necessary. Their cash back will be automatically deposited into their account.

Click here to learn more about the features and benefits of Cardlytics. Contact your Fiserv Client Partner for pricing and implementation details.

When your credit union enrolls in Cardlytics, the Cardlytics Merchant Funding check box will be selected on the Credit Union Profile - Products & Services tab.

The Fiserv Implementation Team will set up an ACH table that will be used to deposit the cash back rewards into the appropriate member accounts. Members will be identified using their Cardlytics-generated member ID. The Match Members On field on the ACH Processing Rules window will indicate a value of Online Banking ID.

How does it work?

1. The member enrolls in Cardlytics credit card offerings through online banking.
2. Cardlytics sends a request file to Portico through File Exchange (XROADS). Portico responds to the request with a daily extract file containing the member's posted POS transactions.
3. Cardlytics uses the data to determine if the member qualifies for a cash back merchant reward.
4. If the member should receive a cash back reward, Cardlytics sends an ACH file to Portico through File Exchange (XROADS).
5. Portico posts the cash back reward to the member's account.

Portico will begin extracting POS transactions on the day the member enrolls in Cardlytics. Portico will not retrieve POS transaction data prior to the enrollment date.